![]() ![]() It built a vast underground tunnel, hired family members as border agents and even used a catapult to circumvent a high-tech fence. In order to bypass the border between Mexico and the US, for example, the Sinaloa cartel went to great lengths. One strategy he underlined was how the bad guys respond to change. Liddell genuinely believes there’s a lesson in longevity here. Some cartels stay in business despite multiple efforts by law enforcement on both sides of the US border and millions of dollars from international agencies to shut them down. (D) While Devin Liddell, who heads brand strategy for Seattle-based design consultancy, Teague, condemns the violence and other illegal activities he became curious as to how criminal groups endure. Making a break for it required creative thinking, long-term planning and perseverance – essential skills similar to those needed to achieve success in big business. ![]() (C) Joaquin Guzman, the head of the Mexican Sinaloa drug cartel, for instance, slipped out of his prison cell through a tiny hole in his shower that led to a mile-long tunnel fitted with lights and ventilation. “For criminals, the sky is the limit and that creates the opportunity to think much, much bigger.” While traditional businesses focus on rules they have to follow, criminals look to circumvent them. “There is a nimbleness to criminal organisations that legacy corporations don’t have,” said Marc Goodman, head of the Future Crimes Institute and global cyber-crime advisor. (B) Far from encouraging illegality, these gurus argue that – in the same way big corporations sometimes emulate start-ups – business leaders could learn from the underworld about flexibility, innovation and the ability to pivot quickly. Beyond the morally reprehensible side of criminals' work, some business gurus say organised crime syndicates, computer hackers, pirates and others operating outside the law could teach legitimate corporations a thing or two about how to hustle and respond to rapid change. (A) A notorious Mexican drug baron’s audacious escape from prison in July doesn’t, at first, appear to have much to teach corporate boards.īut some in the business world suggest otherwise. Life lessons from villains, crooks and gangsters
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